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ForceManager is a user-friendly CRM software that automates data collection and reporting, and provides geolocation capabilities for customer management. Its advanced analysis of sales force behavior identifies areas for optimization and improvement, helping companies enhance their performance and competitiveness.
Industry
B2B SaaS
Services provided
Branding implementation
Website design
Front-development
Back-end development
Website
The formidable challenge facing Forcemanager was one of a perceptual nature, an issue that is often insidious and can affect businesses of all sizes. After years of maintaining a web design that had become obsolete, the brand was confronted with the dire need to update its website aesthetics. The inconsistent codebase, a byproduct of the involvement of various professionals in the development process, had compounded its operational efficiency, and the web framework’s complexity had exacerbated its scalability issues. Subsequently, the website’s suboptimal performance, coupled with poor technical implementation, presented severe Search Engine Optimization (SEO) complications.
The ideal solution to this quagmire required a comprehensive overhaul of the brand’s image, featuring new and contemporary product images that were in sync with modern aesthetics. An essential aspect of this strategy was the implementation of the new design on a WordPress platform that was scalable, and yielded optimal performance results, ultimately enhancing Search Engine Result Page (SERP) rankings.
Working hand-in-hand with the Forcemanager team, we successfully navigated the complexities of the situation, creating a new, colorful, and modern graphic design that expertly encapsulated the brand’s ethos. The revamped website boasted of an enhanced text hierarchy, skillfully highlighting critical points of interest that users needed to be aware of. The clean design system featured ample space, which facilitated easy reading and navigation, while reducing the users’ cognitive load.In conclusion, the project was a monumental success, resulting in an easily manageable, scalable website with optimal performance metrics, offering a massive improvement from the previous version.
